Are automakers taking a cue from new-home sellers, by offering some of the strangest contests or incentives imaginable?
For months homebuilders have worked diligently to attract potential buyers and boost traffic in their models, by giving away gas cards, free tickets to amusement attractions, and the like.
Some have had contests for no mortgage payments for a year; others have pitched contests for rooms full of Disney furniture.
Saturn is Pulling Away
A recent media release by Saturn puts them to shame.
The General Motors division has launched a national photo contest, called “Kiss My Astra.”
The term crossover is being loosely applied to a variety of vehicles, a new marketing tool for car sellers. Consider it the corduroy shorts of the
Autodata Corp., which monitors and reports on vehicle sales, noted that the month was one of the worst car-selling months in many years, with sales dropping 18.3% compared with the same month a year earlier.
Our question is this: Wait, isn’t the SUV dying a slow death due to high gas prices?
While Mercedes built a legacy of stylish, comfortable-to-ride-in luxury vehicles, the smart fortwo is appropriately named.
The Malibu gets an overhaul pretty regularly for years that end with an “8” – 2008 being no different.
The mid-size sedan is and has been a fixture on American roadways for quite some time. They often top lists of the nation’s best-selling automobiles.
They separated vehicles into several classes, from sedans to trucks, and applied a proprietary program to estimate a five-year cost of owning each new vehicle.