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If you are starting the process to sell a used car and want to spruce up its look for potential buyers, there are multiple options.
Many car owners go for bigger, rather lavish new wheels for style, and to be different. With so many Toyota Camrys out on the road today, for example, and often the same color, why not make yours stick out from the crowd?
Call them the underdogs of the hybrid vehicle movement, not many people know about them, but everyone should.
Some people who drive flex-fuel cars know they are saving gas but they don’t always know that they are in a FFV.
Luckily, their production and use is slowly picking up in the United States.
What is A FFV?
The official name is flexible-fuel vehicles, or dual-fuel vehicles, for obvious reasons. They are alternative fuel cars using multi-fuel engines burning on gas and a second fuel source, most often ethanol.
Not too long ago it was hard to imagine a day when motorists would study gasoline and its pros and cons much like they research products such as milk or skin care products.
But that day has come, and it has been here for quite a few months.
Aside from price shopping – four dollars-plus per gallon will do that – car owners want to know which gas or additive will make their car run better, and which types may be damaging to a vehicle or the environment.
Marketing for Gas?
Gas companies and refineries understand this well, and have even tied the value of their product into their marketing campaigns.
Are automakers taking a cue from new-home sellers, by offering some of the strangest contests or incentives imaginable?
For months homebuilders have worked diligently to attract potential buyers and boost traffic in their models, by giving away gas cards, free tickets to amusement attractions, and the like.
Some have had contests for no mortgage payments for a year; others have pitched contests for rooms full of Disney furniture.
Saturn is Pulling Away
A recent media release by Saturn puts them to shame.
The General Motors division has launched a national photo contest, called “Kiss My Astra.”
It wasn’t long ago that truck owners were attached to their vehicles like a best buddy, favorite T-shirt, or long-trusted putter. Nicknames were not uncommon, and owners personalized them with window stickers and fancy accessories.
Parting with their truck was a rare occasion. Unless an owner had his or her eyes on a larger or fancier model.
Times Have Changed for the Pickup Truck
Image from Up North Promo
Pickup truck owners stuck with their brands fiercely, even mocking other truck-makers with rude rear-window stickers.
Women also got into the act, driving around in a mid-size or even full-size truck as if they owned the road – mocking their male counterparts.
A mid-July media release by Insure.com grabbed the attention of automotive journalists from coast to coast.
Editors and reporters, tired of writing repeatedly about American motorists’ quick shift from large trucks and sport utility vehicles to small gas-sippers, seized the chance to write about a drawback.
Smaller cars cost more to insure
Insure.com surveyed insurance rates from four of the nation’s biggest car insurers, in multiple ZIP codes across America, for a variety of vehicles.
The findings for the 2009 model year, and average national premium:
A mid-July, 2008 media release by the Ford Motor Corp. provides insight into how the old American automaker looks at its future.
Ford presented tips on how motorists can save gas over the summer travel season by changing their driving behavior.
The public relations announcement occurred the same month that the company publicly admitted to a forthcoming focus toward small, fuel-efficient vehicles, and away from the trucks that made it so much money the past decade.
Built Ford Green?
The thrust of the message to consumers is, “We want to help you save gas!”
When you see photos or illustrations of the smallest cars available today, the smart fortwo is often displayed.
It’s easy to understand if viewers believed the car was a toy, or just a prototype of something that might be built someday, but wouldn’t be seen anytime soon on American roadways.
What’s difficult to comprehend is this tiny vehicle – not even 9 feet in length – was developed by the parent company of Mercedes-Benz.
A New Trend
While Mercedes built a legacy of stylish, comfortable-to-ride-in luxury vehicles, the smart fortwo is appropriately named.