Has anyone noticed the slew of car placements on television shows this new fall season?
“Knight Rider” returned for the fall, yet this time the talking car KITT is no longer a Pontiac Trans Am as in the original 1980s series. It seems Ford pitched its case strongly, and its Shelby Mustang is now the lead character.
Chrysler secured its new Ram pickup for prominent placement on two shows: Fox-TV’s “Terminator: The Sarah Connor Chronicles,” and on NBC’s program “America’s Toughest Jobs” reality show. The Ram also will be focused in regular advertising during the programs, of course.
Type “cool new cars” into an Internet search engine and you might be surprised by what you find.
The test is simple, 40 men and women listened to recordings of three exotic Italian sports cars and one mid sized German car rev their engines.
For example, in family-heavy east Ventura County, the minivans heyday through the 1990s crowded roads with them in Simi Valley, Thousand Oaks and Moorpark.
By the 2007 model year, only two compact minivans remained on the American market, the Mazda5 and the Kia Rondo, and in the years before that pickings were slim.
It’s hard to increase sales when the target market doesn’t include men from the ages of 16-35.
Most station wagons have bodies that essentially are modified sedans. They are passenger vehicles, but with an expanded rear cargo area, and almost always a rear window that is nearly vertical.
Take for example the 2009 Toyota Corolla. It’s not so simple to just take one and roll from a dealer’s lot.