You may start noticing more and more slow drivers on local freeways, and it’s not because drivers are illegally talking on their cell phones while monitoring their rear-view mirrors for cops.
The number of Americans age 55 to 74 is projected to nearly double by 2030, and already we’re seeing signs that the Baby Boomer generation is reaching senior-citizen status.
The Baby Boomer’s Influence on the Auto Industry
Not that it’s a bad thing. These folks grew up in a post-World War II era when Americans were so happy about not being in a terrible war that they thrived, had large families and bought suburban homes.
Environmentalists, no-growth advocates and bicycle riders alike seem to be relishing the opportunity to kick a dying dog. Everyone who ever hated cars is chipping in.
So why not sell it to someone from an area that controls oil production and gas prices?
So here comes public employees of the California Department of Motor Vehicles, not showing up to work in protest of the state’s inability to pass its annual budget.
The test is simple, 40 men and women listened to recordings of three exotic Italian sports cars and one mid sized German car rev their engines.
The fact of the matter is, after a few years of fat sales and robust revenue figures, those who produce luxury cars are finally being forced to design and market in a brave new world.
For example, Automotive News reported that the average length of a new-car loan is 64 months, a considerable bump up from 2003’s 61-month loan average.
Today they call themselves “America’s Cheapest Family,” a couple who paid their first mortgage off in nine years, as they started having children, by paying a bit more than was due every month.