It wasn’t long ago that truck owners were attached to their vehicles like a best buddy, favorite T-shirt, or long-trusted putter. Nicknames were not uncommon, and owners personalized them with window stickers and fancy accessories.
Parting with their truck was a rare occasion. Unless an owner had his or her eyes on a larger or fancier model.
Times Have Changed for the Pickup Truck
Image from Up North Promo
Pickup truck owners stuck with their brands fiercely, even mocking other truck-makers with rude rear-window stickers.
Women also got into the act, driving around in a mid-size or even full-size truck as if they owned the road – mocking their male counterparts.