Ford might now own Volvo, but one thing hasn’t changed for the Swedish brand: a reputation for automobile safety.
Interest in improving driver and passenger safety in cars increases every year. Things like side-impact safety curtains were unheard of only a decade ago.
Sweden – Cutting Edge Safety
In fact recently, according to Reuters, the head of traffic safety for the Swedish road administration said we now are in the “biggest revolution in the auto industry since the seatbelt.”
And Volvo is at the forefront. The same news article stated Volvo’s plan to create an “injury-proof” car by 2020. Some industry analysts view the announcement as the company’s attempt to maintain its high level of consumer perceptions regarding safety