You would think that Volkswagen would be sitting pretty when the tide turned toward smaller, fuel-efficient vehicles in the American market.
But the German-based automaker wants to remain edgy. Word is out that the company is working on a new version of its rejuvenated-yet-old Beetle.
Apparently the New Beetle is not so new anymore, and, well, VW is learning that its demographics are proving to be a bit limiting.
The New Beetle is A Chick-Ride
It’s hard to increase sales when the target market doesn’t include men from the ages of 16-35.