 Has anyone noticed the slew of car placements on television shows this new fall season?
“Knight Rider†returned for the fall, yet this time the talking car KITT is no longer a Pontiac Trans Am as in the original 1980s series. It seems Ford pitched its case strongly, and its Shelby Mustang is now the lead character.
Chrysler secured its new Ram pickup for prominent placement on two shows: Fox-TV’s “Terminator: The Sarah Connor Chronicles,” and on NBC’s program “America’s Toughest Jobs†reality show. The Ram also will be focused in regular advertising during the programs, of course.