A mid-July, 2008 media release by the Ford Motor Corp. provides insight into how the old American automaker looks at its future.

Ford presented tips on how motorists can save gas over the summer travel season by changing their driving behavior.

The public relations announcement occurred the same month that the company publicly admitted to a forthcoming focus toward small, fuel-efficient vehicles, and away from the trucks that made it so much money the past decade.

Built Ford Green?

The thrust of the message to consumers is, “We want to help you save gas!” Read more